A tradesperson’s website in Marseille: winning more jobs thanks to Google
Plumber, electrician, builder, carpenter: what a tradesperson’s website needs to be found on Google in Marseille and turn visits into quote requests.
By Léo Chuzel · Published on · 3 min read
When a leak springs or a renovation project takes shape, most Marseille residents pick up their phone and type their need into Google. The tradespeople who appear first, on the map and in the results, get most of the calls. Lead-generation platforms sell these contacts at a high price, often to several tradespeople at once. A good website and a good Google profile let you receive these enquiries directly.
What your customers are searching for
- Emergency: “emergency plumber Marseille”, “locksmith open now”. They want someone who responds quickly and is close by.
- Project: “bathroom renovation Marseille”, “air conditioning installation Aix”. They compare, look at past work and reviews.
- Information: “walk-in shower price”, “energy renovation grants”. It’s the ideal moment to make yourself known.
The essential pages
One page per service
An “Our services” page that lists everything ranks for nothing. A page dedicated to emergency repairs, one to bathroom renovation, one to water heaters: each can appear for its own search. Describe the process, timelines, price ranges and brands used, and add an FAQ.
Your past work
Before/after photos, neighbourhood or town, a description of the job: nothing is more convincing. Get into the habit of photographing every finished job with your phone. A regularly updated projects page is also local content for Google.
Your service area
Clearly state the districts and towns you cover. If you work a lot in Aubagne, Aix or La Ciotat, a dedicated page may be justified, provided it has specific content: jobs completed locally, response times, local particularities. To choose your phrases, follow our method for finding your customers’ keywords.
Your guarantees
Ten-year liability insurance, qualifications (RGE, Qualibat, Qualifelec), years of experience, guarantee on the work. These elements reassure and, for the RGE label, they’re decisive for customers who want to benefit from energy renovation grants.
Your Google profile: your best salesperson
For searches for tradespeople, the Google map appears at the top of the results. A complete profile (precise category, service area, opening hours, photos of jobs) and numerous, recent reviews make all the difference. Follow our guide to the Google Business Profile and our method to get Google reviews after every job.
The common mistakes
- A website created ten years ago, never updated, that doesn’t display properly on a phone.
- Stock photos instead of your real jobs.
- A phone number that isn’t clickable or is hidden at the bottom of the page.
- Different information on the website, the Google profile and directories.
- A rented website with a multi-year commitment where you own nothing. See how to choose your web agency.
What budget should you plan?
An effective tradesperson’s website doesn’t need to be complex: a few well-written service pages, a projects page that’s easy to update and an optimised Google profile. Our article on the price of a website in Marseille gives the orders of magnitude. A single extra job a month generally pays back the investment quickly.
Saving time day to day
The website can also save you admin time: quote requests arrive sorted in a CRM, follow-ups go out automatically, and the review request is sent at the end of each job. Our web agency in Marseille designs tradesperson websites that are easy to update, built for phones and for Google. To gain ground against the platforms, also think about links from local websites. Also discover our web agency in Marseille page.