How much does a website cost in Marseille in 2026?
Showcase website, e-commerce, application: realistic price ranges, what makes a quote vary and the hidden costs to anticipate before you start.
By Léo Chuzel · Published on · 3 min read
It’s the first question every business owner asks: how much should you budget for a website? And it’s also the one that gets the most confusing answers. From one Marseille agency to another, quotes can vary tenfold for a project that seems identical. This guide helps you understand why, and budget for your project with confidence.
Price ranges by type of website
The amounts below are orders of magnitude observed on the French market. They help you place a quote, not replace it: only a conversation about your project allows for precise pricing.
- Showcase website from a template (Wix, WordPress theme): from a few hundred euros to around €3,000. Quick to launch, but limited in customisation, speed and SEO.
- Custom showcase website built by an agency: generally between €3,000 and €10,000, depending on the number of pages, the design work and the copywriting.
- Shopify online store: from €3,000 for a simple customised store to over €15,000 for a custom theme, integrations or a headless architecture.
- Web application or business tool: rarely less than €10,000, with the budget depending directly on the number of features.
What makes a website’s price vary
Design: template or custom
Adapting an existing theme takes a few days. Designing your own identity, with mock-ups approved page by page, takes more. Custom design costs more up front, but it sets you apart from competitors who often use the same templates.
Content
Are you providing your text and photos, or do they need to be produced? SEO-optimised copywriting is a significant part of a serious project. It’s also the investment with the greatest impact on your Google visibility.
Features
Online booking, payment, customer area, syncing with till software or a CRM: every feature adds development and testing. List the ones that are essential at launch and the ones that can wait for a second version.
SEO
An “SEO-optimised” website can mean many things. Check what the quote includes: keyword research, optimisation of each page, structured data, Google Business Profile setup, follow-up after launch. A pretty website that’s invisible on Google won’t bring you anything.
Recurring costs to anticipate
The build price is only part of the equation. Also plan for:
- Domain name and hosting: from a few tens to a few hundred euros a year depending on your needs.
- Maintenance: updates, backups, security and small changes, often offered as a monthly package. See what maintenance covers.
- Ongoing SEO: monthly SEO support to gain rankings for competitive keywords.
- Third-party subscriptions: Shopify subscription, booking tool, paid apps.
How to compare web agency quotes in Marseille
To compare genuinely comparable proposals, ask each provider the same questions:
- Do I own 100% of the website (code, domain name, content)?
- Which SEO actions are included, specifically?
- Who writes the copy, and how many pages are planned?
- Will I be able to update my website myself?
- What does maintenance include, and how much does it cost?
- What are the timelines, and what happens if there’s a delay?
To go further, read our guide to choosing the right web agency in Marseille.
Our approach
At SOBO, every quote starts with a free audit of your situation: your current website, your competitors and your customers’ searches. We then propose a scope suited to your budget, prioritising what will bring you customers. Discover our website design in Marseille or website redesign services. Based in Brussels? Discover our web agency services in Brussels.