SOBO
Blog

Advice to grow your business online.

Websites, SEO, Google Business Profile, e-commerce, CRM and automation: practical guides written for business owners, without needless jargon.

Local SEO

Local SEO in Brussels: being visible across the 19 municipalities, in French and Dutch

Google profile, keywords by municipality and language, reviews, Belgian directories: the method to appear on Google when your Brussels customers are looking for you.

· 3 min

E-commerce

Headless Shopify with Next.js: collections, products, cart and orders via the API

Keep Shopify for products, stock and payment, and build a custom store in Next.js. Architecture, Storefront API, cart, order creation, SEO and costs.

· 5 min

Design & UX

UX/UI design: why your website’s design directly influences your sales

UX, UI, what’s the difference? How a website’s design influences trust, conversion and even SEO, and the design mistakes that cost you customers.

· 3 min

Technical SEO

SSR, SSG or CSR: which rendering mode should you choose for good SEO?

Server-side rendering, static generation, client-side rendering: what these acronyms change for Google, for AI tools and for your website’s speed, explained simply.

· 3 min

Advice

How much does a website cost in Marseille in 2026?

Showcase website, e-commerce, application: realistic price ranges, what makes a quote vary and the hidden costs to anticipate before you start.

· 3 min

Technical SEO

A website in Brussels: French, Dutch, English… which languages should you choose?

Do you need a bilingual website in Brussels? Which languages to prioritise for your clientele, how to structure the website and translate without losing SEO.

· 3 min

Design & UX

Visual identity: when (and how) to update your logo and brand guidelines

Dated logo, inconsistent materials, a change of audience: the signs it’s time to update your visual identity, and how to run the project without losing your brand recognition.

· 3 min

Apps & automation

Connecting a CRM to your Shopify store: Klaviyo, HubSpot, Brevo… the guide

Why link your Shopify store to a CRM, which tool to choose for your business, and the automations that genuinely increase your sales.

· 3 min

SEO

Website redesign: how not to lose your SEO

A poorly prepared redesign can wipe out your Google traffic in a matter of days. Here’s the method to modernise your website while keeping, or even improving, your rankings.

· 3 min

Advice

Headless CMS or WordPress: which should you choose for your website?

Payload, Strapi, Sanity or WordPress: what a headless CMS changes for speed, security, SEO and your team’s daily work, and when it’s worth it.

· 3 min

SEO

Improving your Google ranking: 12 concrete levers

Is your website stuck on page two? Twelve concrete actions, ranked by priority, to climb the Google rankings and attract more customers.

· 3 min

Local SEO

Local SEO in Marseille: optimising your Google Business Profile

Appear on Google Maps when a customer searches for your trade in Marseille: the practical, step-by-step guide to optimising your Google Business Profile.

· 2 min

Free audit

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