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Advice to grow your business online.

Websites, SEO, Google Business Profile, e-commerce, CRM and automation: practical guides written for business owners, without needless jargon.

Apps & automation

Mobile app or PWA: which should your business choose?

Native app, progressive web app or a simple mobile website: advantages, limits and budgets to make the right choice without overinvesting.

September 4, 2026 · 3 min

Sectors

A lawyer’s website: professional conduct rules and SEO best practice

How to create an effective, compliant lawyer’s website: what professional ethics allow, what to avoid and the SEO levers to be found by your future clients in Marseille.

September 2, 2026 · 2 min

Advice

Working with a remote web agency: how does it really work?

On-site meetings, video calls, tracking tools, stage approvals: how a web project unfolds with an agency that isn’t in your city, and what you should demand.

September 1, 2026 · 2 min

Local SEO

Finding the keywords your customers type in Marseille

How to identify your customers’ real searches, choose the right local keywords and spread them across your website’s pages, with free tools.

August 28, 2026 · 3 min

Sectors

Restaurant website: 8 essential elements to fill your dining room

Online menu, booking, photos, Google profile, English version: the elements that make a restaurant website in Marseille genuinely attract customers.

August 26, 2026 · 2 min

Advice

Website maintenance: what’s it for, and do you really need to pay for it?

Updates, backups, security, monitoring, small changes: what website maintenance should cover, what it costs and how to choose the right plan.

August 24, 2026 · 3 min

E-commerce

Shopify or WooCommerce: which platform for your online store?

Real costs, simplicity, SEO, scalability, maintenance: the honest comparison between Shopify and WooCommerce to choose the right e-commerce platform.

August 21, 2026 · 3 min

E-commerce

Creating a Shopify store: the guide for retailers

From opening your account to launch: the steps to create a Shopify store that sells, the mistakes to avoid and the legal obligations to comply with.

August 19, 2026 · 2 min

Apps & automation

Online appointment booking: choosing and integrating the right tool on your website

Calendly, Planity, Doctolib, Google booking or custom development: how to offer online booking, reduce no-shows and save time.

August 14, 2026 · 2 min

SEO

Being visible on ChatGPT and AI tools: the GEO guide for small businesses

Your customers also ask their questions to ChatGPT, Perplexity or Google’s AI answers. How these tools choose their sources, and how to become one of them.