Restaurant website: 8 essential elements to fill your dining room
Online menu, booking, photos, Google profile, English version: the elements that make a restaurant website in Marseille genuinely attract customers.
By Léo Chuzel · Published on · 2 min read
Marseille has thousands of restaurants, and competition increasingly plays out online. Tourists on the Vieux-Port, neighbourhood regulars, teams looking for a lunch spot: they all check Google before choosing. Here are the eight elements that make the difference.
1. A menu readable directly on the website
A PDF menu is the most common mistake: it’s slow to open on mobile, unreadable without zooming, and Google reads its content poorly. Publish your menu as text, directly on a page of the website. Your dishes can then appear in search results, for example for “bouillabaisse Marseille”.
2. Online booking in one click
Many customers prefer to book without calling, especially in the evening when the restaurant is in full service. Integrate a booking module, or at the very least a clearly visible button to your booking tool, on every page.
3. Photos that make people hungry
Your dishes, your dining room, your terrace, your team: professional, bright, recent photos. They must be optimised for the web so they don’t slow the website down.
4. Practical information visible immediately
Opening hours, address, phone, public transport, nearby parking: this information must be found in seconds, without digging. Remember summer hours and closing days.
5. A flawless Google Business Profile
For a restaurant, the Google profile is often viewed more than the website itself. Precise category, up-to-date photos, links to the menu and booking, replies to reviews: follow our Google Business Profile guide.
6. An English version
Marseille welcomes many foreign visitors every year. An English version of your menu and practical information makes you accessible to a clientele many competitors neglect.
7. Reviews showcased
Reviews are one of the main criteria for choosing a restaurant. Encourage satisfied customers to leave them, reply to each one and highlight the best on your website. Our article how to get more Google reviews gives you a simple method.
8. An ultra-fast website on mobile
People almost always look for a restaurant on their phone, often in the street. A website that takes five seconds to load is a customer choosing the place next door.
The extras that make the difference
- A page for private events and groups.
- Online gift voucher sales.
- A link to your takeaway or delivery service.
- “Restaurant” structured data to enrich how you appear in Google.
Want a website that fills your dining room? Discover our website design in Marseille services, designed for restaurants and local businesses. Also discover our web agency in Marseille page.